How to prepare for a PR Expert
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s...
eCourse Pricing Strategies That Work
Struggling with how to price your eCourse? You’re in good company. It’s a struggle all online business owners face, and one that can even cause you to put off launching your product—maybe indefinitely. Sound familiar? These pricing strategies will help: ...
Pain Points: What You Must Know About Your Potential Clients
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. ...
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to...
Sales Tips for Reluctant Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales...
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